全通翻譯/翻譯社

Seoul Power

While it might still lack the punching power of its neighbors Beijing and Tokyo, Seoul is rapidly emerging from the shadows of the Asian heavyweights.

One area in which the South Korean capital is quickly picking up momentum is its tourism industry. The city is set to host a record 10 million visitors by the end of this year, most of whom will filter through Incheon International Airport, which has been ranked the best in the world for five years straight.

The city has worked hard to emphasize its unique blend of tradition and modernity, but its real trump card lies in entertainment-based tourism. Over 80 percent of tourists to Seoul are Asian, and many of them are Korean wave obsessives — a fact not lost on the authorities. The Korean Tourism Organization devotes comprehensive sections of its Web site to K-pop, as well as movies and dramas. These include the vital statistics of the “idols,” as well as guides to set locations and information about tours. Banners posted up around Seoul announce filming hotspots, and there are plans to create a street in Gangnam devoted entirely to the entertainment industry.


魅力首爾－競爭大無限

儘管仍缺乏其近鄰北京與東京的威力，首爾正從這些亞洲重量級選手的陰影中快速崛起。

讓南韓首都勢力迅速抬頭的一個範疇是旅遊業。首爾在今年年底將迎接紀錄性的一千萬人次旅客，其中多數從仁川國際機場湧入，這座機場已連續五年獲選為全球最佳機場。

首爾向來致力於傳統與現代的獨特融合，但其真正的王牌是以娛樂業為主軸的觀光。來到首爾的旅客有八成為亞洲人，其中有很多是韓流的超級粉絲——有關當局也並未忽略此項事實。韓國觀光公社在其網站刊登各項韓國流行樂、電影與戲劇的消息。這包括「偶像們」的重要數據，以及影片拍攝地點的指南與旅遊資訊。在首爾到處張貼的橫幅廣告說明拍攝的熱門景點，江南區則有計畫要打造一條和娛樂產業相關的街道。

資料來源：biz 互動英語電子報