A Miracle Billboard　神奇的廣告看板


　　Advertising has come a long way. From commercials to sandwich boards, advertisements are everywhere. However, they are definitely not all the same. A billboard in Lima, Peru has been the talk of the town. What sets this billboard apart from all others is that it creates water. This ad was made for the University ofEngineering and Technology of Peru, and its goal was to show how engineering can be used to solve problems.
　　The billboard is able to make water because of Lima's high humidity. It takes water out of the air and turns it into drinking water. Basically, the billboard is a giant dehumidifier. Around 100 liters of water are produced daily and given to the public free of charge. Lima sits next to the driest desert in the world, so it is difficult to find water, even when the air is wet. The inventor of the billboard knows it has the potential to help people around the world. Safe and clean water is something we often take for granted. For those without this natural resource, a water-producing billboard is a miracle invention. 

 

　　廣告手段已有長足的進步。從商業廣告到夾心廣告，廣告無所不在（編按：夾心廣告板由兩層木板所製成，通常會直立於街道上，吸引路人的注意）。然而，它們當然不盡相同。在秘魯利馬市，有一個讓街頭巷尾都議論紛紛的廣告看板。這個廣告看板有別於其他看板的地方在於它能夠造水。建造此看板是為了替秘魯工程技術大學作廣告，目的是要展示如何運用工程學來解決問題。
　　該廣告看板能藉助利馬的高濕度來造水。它從空氣中取水，並將其轉換成飲用水。基本上，它就是一個大型除濕機。它每天會產生約一百公升的水，供大眾免費使用。利馬市位於世上最乾燥的沙漠旁，所以即使在空氣潮濕的條件下，取水也不甚容易。廣告看板的發明者已經知道它有幫助全世界的人的潛力。對於安全、乾淨又易獲得的水，我們總視之為理所當然。對於那些沒能享有這天然資源的人來說，製水的廣告看板無疑是一項神奇的發明。
 
  1. have come a long way　　變化∕進步很大
    Technology has come a long way since the 1980s.
    自1980年代起，科技已經有了長足的進步。
  2. definitely adv. 肯定地，絕對地
    Rob said he would definitely quit smoking this year.
    羅伯說他今年絕對會戒菸。
  3. set A apart from B　　使 A 有別於 B
    The service at that restaurant really sets it apart from others.
    那間餐廳的服務使它有別於其他餐廳。
  4. be able to + 原形動詞　　能夠（做）……
    If we hurry, we should be able to make it in time for the movie.
    我們若快一點，應該能及時趕上那場電影。
  5. turn A into B　　把 A 轉變成 B
    The freezer turns water into ice.
    冷凍庫將水結成冰。
  6. free of charge　　免費
    Guests of this hotel can use the gym and pool free of charge.
    這間飯店的房客可以免費使用裡頭的健身房和游泳池。
  7. take...for granted　　將……視為理所當然
    People often take their families for granted.
    大家常常把家人視為理所當然。
  8. miracle n. 奇蹟
    It was a miracle that Steve survived the horrible accident.
    史提夫從那場可怕的意外存活下來，根本就是奇蹟。
  1. advertising n. 廣告（不可數） 
    advertisement n. 廣告（可數，常縮簡為 ad）
    place an advertisement 刊登廣告
  2. commercial n. 電視廣播等影音廣告（可數）
  3. engineering n. 工程學
  4. humidity n. 溼氣，溼度
  5. dehumidifier n. 除濕機
  6. inventor n. 發明者劇

資料來源 長春藤電子報

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