Hotel rooms are no longer just a place to shower, sleep or maybe indulge in a breakfast in bed. They're now also spots to pick up a souvenir — and no, we aren't talking about stealing the towels.
Like that painting over the bed? How about that drawing next to the TV? At hotels around the globe, guests now have the option to purchase the artwork in their rooms. For several years, hotels have invited local artists to decorate hallways, lobbies and other public spaces. It's a way they can distinguish themselves from the cookie-cutter chains and offer guests a sense of their unique city or town. Now, they are taking that partnership one step further and turning bedrooms into salesrooms.
The recently opened Omni Dallas hotel features more than 6,500 original pieces of art from 150 local artists in guest rooms and public spaces. The art is one of the reasons that the property doesn't feel like every other hotel. It also gives guests the option of taking a bit of Texas culture home with them. And the Omni Dallas is not the only one.
The Principe Forte Dei Marmi in Tuscany, Italy, actually hosts an artist in residence for several months. Guests meet and interact with the artist and then can custom order a piece of art. The guests can even handpick the materials to be used in sculptures.
Some chain hotels trying to distinguish themselves are even getting into the art business. At the Renaissance Arts Hotel in New Orleans, a Marriott property, don't expect to see price lists in the rooms. But guests who ask the staff can learn how to buy the various pieces of art, such as the glass in the bathroom that goes for about US$300 (approximately NT$9,000). Each room features an original picture and the hotel is also able to refer guests to the artist or gallery if they are interested in other works.
Sherry Quinn, of Lisbon, Maryland, near Baltimore, recently purchased a painting, "Orange Moon over Lemmon Avenue," while attending a security-related convention at the Dallas Omni. "It was the most unlikely place I would think I would purchase art," Quinn said. But the nighttime scene of the city just called to her. "I just felt like there was something magical about the painting."
Ed Netzhammer, managing director of the Dallas Omni, notes that his hotel has "more art than a lot of the galleries and museums around the country." "It makes it fun and interesting and adds a whole different level of energy to the hotel," Netzhammer said.
旅館房間不再只是洗澡、睡覺或是在床上享用早餐的地方了。現在旅館也可以是個挑選紀念品的好地方，不，我們不是在說把毛巾擅自帶走的事。
喜歡掛在床頭上的那幅油畫嗎？還是放在電視旁的素描？現在在全世界的旅館裡，房客可以隨意購買房間內擺放的藝術品。數年來，旅館業者邀請了當地藝術家裝飾旅館的走廊、大廳，以及其他公共空間。這是他們為了有別於一般連鎖旅館的作法，並向房客展示城市或城鎮的獨有特色。現在，業者與藝術家的合作關係更進一步了，他們將客房變成商品展售空間。
最近開張的「奧姆尼達拉斯」旅館，在客房和公共空間擺放了一百五十位藝術家逾六千五百件原創藝術品。這些藝術品就是其中一個不同於其他旅館的原因。同時也能夠讓房客把德州文化帶回家。而將藝術品與旅館結合的不是只有奧姆尼達拉斯。
義大利托斯卡尼的馬爾米堡飯店，就真正招待了一位藝術家入住自家飯店幾個月。房客有機會可以與該名藝術家會面，然後訂做心目中想要的藝術品，甚至還能親自挑選雕塑作品中的材質。
部分連鎖旅館為了有別於其他旅館而踏入了藝術事業。在紐奧良馬里奧連鎖旅館其旗下的文藝復興藝術酒店，客房中的藝術品都不會有標價牌。不過房客可以向服務人員詢問房內各種作品的價格，像是浴室內的玻璃雕塑大約要價三百美元（約新台幣九千元）。每間客房內的畫作均為原創，若房客對其他的作品感興趣，旅館也提供轉介至其他畫廊購買的服務。
馬里蘭州巴爾的摩郡附近里斯本鎮的居民雪莉昆恩，最近到奧姆尼達拉斯旅館參加一場安全相關會議，她在旅館內購買了一幅名叫 《Orange Moon over Lemmon Avenue》 的油畫。她說：「這裡是我意想不到能買藝術品的地方了。」不過達拉斯市的夜景吸引了她，「我就是覺得那幅油畫有某種神奇魔力。」
奧姆尼達拉斯的總經理艾德內茲漢默指出，這間旅館「擁有的藝術品比美國許多畫廊與美術館還多。」內茲漢默表示：「這些藝術品讓旅館更添趣味，也替旅館注入了全然不同的能量。」
全通翻譯引用 http://chinapost.com.tw/guidepost/topics/default.asp?id=3056&pre=1&sub=7
留言列表
