1. 不要生意腔：可以用We 就不要用YOU
每一封email往來，都是你和與收信人之間的交流。很多人以為寫商業email就應該用「生意腔」，於是把本來有感情基礎的email寫得官樣。
(不好) "Your mail has been received."/"Your complaint is being looked into."
(好) "I have received your mail."/"We are looking into your complaint."
每次email往來不就是跟對方進行了一次交談嗎？只不過是把交談的介面放在email上而已。多用一些簡單明瞭的句子，用我／我們做主詞，這樣才能讓email讀起來熱情、友善，像朋友交談那樣簡單、自然，親切又人性化。
"You" 態度：You will receive your computer by next week.
"We" 態度：We are happy to have your order. We shipped it by July 21.
2. 一針見血：可以清楚就不要模糊
寫email最忌諱文縐縐，要打電話給人就用call，要去拜訪人就說visit，不要用模模糊糊的contact。
模糊：Contact, Soon
明確： call, write, visit, by March 15
3. 訊息簡明：可以一個字就不要兩個字
大部份商業人士跟你一樣，每天都要閱讀大量email。所以email一定要寫得簡明扼要。與主題無關或者無助於email的目的內容，請毫不留情的捨棄。
冗長：
-The paper jam had the effect of a destructive force on the copy machine. (12)
-We have enclosed a brochure which shows further details of manufacture. (11)
精簡：
-The paper jam destroyed the copy machine. (5)
-The enclosed brochure shows further manufacture details. (7)
4. 語言樸實：用對方看得懂的關鍵字
每個行業都有自己的行話，email溝通時候要確定別人懂不懂你的行話，也儘量不用華麗詞藻。西方的語言習慣，他們更願意使用簡練而樸實的語言；比如"We look forward to a bright and glorious future of cooperation"，就不如直接寫成"We hope to have the opportunity to work with you in the future."，這樣才更加符合西方人的語言習慣。
迂迴 ：
-The choice of exogenous variables in relation to multi-collinearity is contingent upon the derivations of certain multiple correlation coefficients.
直接：
-Supply determines demand.
5. 有技巧的表達：永遠讓人覺得you're helpful
同樣一件事說法不同，得到回應就不同，有技巧的說法讓人樂於為你效勞。
拙：
-Obviously, if you'd read your policy carefully, you'd be able to answer these questions yourself.
-In order to complete the claim you made, simply. . .
-We want to get our check.
巧：
-I'm glad to clear up these questions for you.
-To complete your transaction, . . .
-To keep your account in the preferred customer class, send our check for NT$200,000 today.
6. 標題就看得出來專不專業
也許很多人都沒有意識到，E-mail的標題是很重要的一個部分，你的郵件給對方的第一個印象就是透過標題來完成的。如果標題沒有內容，看起來像群組垃圾郵件，命運就是直接進入垃圾桶。
不專業：
-How are you?
-Can we work together?
專業：
-Introduction: Our Product Offerings for Bright Ideas Imports.
-Proposal: Bright Ideas Imports-ABC‘s Partnership Opportunity.
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