全通翻譯/翻譯社

Taiwan sees first listed taxi fleet on OTC (2012/11/07)

台灣大掛牌

小黃車隊竟然也能掛牌上櫃! 台灣大車隊正式掛牌上櫃，成為全球首檔計程車股，業者強調，未來看好中國客自由行以及觀光市場，將推動包車遊台灣的服務，預估能帶動業績業績增加三成以上，而這幾年小黃車隊最大的收入來源，竟然是廣告，每年可以賺進好幾億元! 

台灣大車隊正式掛牌上櫃，而且還是全球首檔計程車股， 

[[車隊資深司機 陳名豐]]
”我們計程車司機　　在以前是一個　　中下階層的服務者那麼現在可以提升到　　每一個人 走路有風”

像是車背的橫、直幅廣告， 每個月分別收六百和兩千元，小的名片廣告也要兩百塊，車身左右兩邊，每個月六千五，車尾橫幅廣告，也要一千二，加上最吸睛的小電視，一台車光是每個月車體廣告收入就有一萬塊，再加上30秒廣告費15萬起跳，車隊全台1萬2千輛車，全年廣告收入四億多。

再加上小黃司機裝機費，每個月一千五，一年2.16億，派遣費一通十塊錢，零零總總加起來，去年營收7億7千萬，難怪資金規模大到能掛牌。

A Taiwan taxi company that debuted on the over the counter stock market today saw its shares grow by almost 13 percent. Analysts expect around 30 percent revenue growth for the taxi industry due to more Chinese tourists and rising advertising revenue. 

Taiwan Taxi has been formally listed on the OTC. It is being called the world's first publicly traded taxi company. 

Chen Ming-feng
Taxi Driver 
In the past our taxi drivers offered mid to lower-class service. Now we can improve it a bit and everyone is proud to be a driver.

Advertising is a big revenue source for taxi drivers. Horizontal banners in the cab bring in NT$600 a month and vertical banners NT$2,000. 

Placing small business card advertisements can net NT$200, and the left and right side of the taxi cost NT$6,500 a month. An ad covering the back of the taxi can cost NT$1,200 and what attracts people the most is a small LED screen in the car. Each taxi can receive around NT$10,000 a month in ad revenue with a 30-second ad beginning at NT$150,000. With 12,000 cars in its fleet, annual advertising revenue could be NT$400 million. 

Add to this installation fees for taxis which are NT$1,500 each month, and the company can earn another NT$216 million a year. And with dispatch fees of NT$10, the total combined revenue last year was NT$770 million. With this much income, it’s little wonder that the company chose to list on the stock market.

小黃車隊竟然也能掛牌上櫃! 台灣大車隊正式掛牌上櫃，成為全球首檔計程車股，業者強調，未來看好中國客自由行以及觀光市場，將推動包車遊台灣的服務，預估能帶動業績業績增加三成以上，而這幾年小黃車隊最大的收入來源，竟然是廣告，每年可以賺進好幾億元! 

台灣大車隊正式掛牌上櫃，而且還是全球首檔計程車股， 

[[車隊資深司機 陳名豐]]
”我們計程車司機　　在以前是一個　　中下階層的服務者那麼現在可以提升到　　每一個人 走路有風”

像是車背的橫、直幅廣告， 每個月分別收六百和兩千元，小的名片廣告也要兩百塊，車身左右兩邊，每個月六千五，車尾橫幅廣告，也要一千二，加上最吸睛的小電視，一台車光是每個月車體廣告收入就有一萬塊，再加上30秒廣告費15萬起跳，車隊全台1萬2千輛車，全年廣告收入四億多。

再加上小黃司機裝機費，每個月一千五，一年2.16億，派遣費一通十塊錢，零零總總加起來，去年營收7億7千萬，難怪資金規模大到能掛牌。