Six Surefire Tips for Improving Your Social Skills
In so many ways, social skills — or lack thereof — impact on our professional and private lives. The good news is that even if your social skills leave something to be desired, there are surefire ways to improve them and raise your EQ in the process.
Learn to Listen
Top Brands Say It and Show It
There's more to building a successful brand than just providing a desirable product. The most popular brands have always managed to combine catchy, memorable names with instantly recognizable logos.
Sports brands always come up with winning formulas and none more so than Nike, the world's leading sports apparel supplier. The company's punchy name was taken from the Greek goddess of victory. Amazingly, design student Carolyn Davidson was paid a paltry US$35 for creating the iconic swoosh symbol, though she was later compensated in stock options. Logo expert Andy Payne says: “It's one of the only logos without words accompanying it. Over time it has gained equity and confidence to set itself free from the word Nike, and that is a very brave step for a brand to take.”
| Q = Quentin, C= Cathy, J = John | |
| Q: | Doing this campaign in-house is always an option, but it will be more cost-efficient for us to farm out this work. |
| C: | What kind of cost savings are we looking at? |
| Q: | Significant1 savings, not to mention a quicker turnaround. |
| J: | I'm still not convinced. Who do you have in mind for this project? |
| Q: | The obvious approach would be Lansing. They're one of the biggest players in the field, and they have the knowledge and experience to handle this kind of case. |
| 高效外包會話一點通
狀況評估英語明確說 |
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| 昆汀： | 由內部辦理這項活動一直都是個選擇，但將這份工作外包對我們來說會比較划算。 |
| 凱西： | 眼前我們能省下什麼樣的成本？ |
| 昆汀： | 相當多的成本，甭提更快的週轉時間了。 |
| 約翰： | 這還不能讓我信服。對於這案子你心裡有什麼人選？ |
| 昆汀： | 最明確的門路就是藍心廣告。他們是業界的龍頭，而且他們擁有處理這類案子的知識與經驗。 |
資料來源：biz 互動英語電子報
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