Managing Your Way through a Crisis
Crises come in all shapes and sizes, ranging from the slightly chaotic to potentially catastrophic. No matter the degree of their intensity, however, these critical periods are all unwanted, troublesome and difficult to handle. Everyone needs help and advice during such turmoil. Here are some tips to be aware of in the event of a crisis.
Can Pepsi Regain Its Fizz?
When Indra Nooyi took the reins at PepsiCo five years ago, she shifted focus onto promoting healthier products. The company has showed overall growth under Nooyi’s leadership, but — with the U.S. carbonated drinks industry as a whole struggling — Pepsi’s flagship cola has suffered a particularly tough time.
Get Your Feet in Shape
Our feet take a lot of wear and tear just from walking around, and we shouldn’t take them for granted. Here are some common foot problems you shouldn’t tiptoe around along with some solutions.
The Employee Makeover Guide
By being an outstanding employee, you not only assist your company but also further your own interests significantly. Unsurprisingly, when supervisors consider who should be promoted, they take a critical look at their staff to determine the best person for the job. Here are some tips to help you become recognized as a superior worker.
London: A Creative Capital
London has long been considered one of the world’s creative capitals. Students from across the globe compete to get into the top art and design schools like Central Saint Martins, London College of Fashion and Goldsmiths. This year, a variety of showcase events have put London’s creative prowess in the spotlight once more — and we’re not even counting the Olympics!
Don’t Let Your Desk Weigh You Down
An average office worker drives to work, takes the elevator, and then spends 8-10 hours at a desk. It’s no wonder office workers’ waistlines are getting bigger, putting their health at risk. Modern office lifestyles are linked to weight gain and obesity. Fortunately, we have some tips to help you unwind your hunched-up body in a cubicle and stay fit.
“Just do it.” That’s Nike’s slogan, and it looks like the sportswear giant may well have done it once again. The Oregon-based company is not the world’s biggest sportswear manufacturer for nothing, but this time it has gone against the grain, abandoning the strategy on which its success was built.
Traditional top-down TV and print advertising, always seen as the keystone of Nike’s success, has receded into the background as Nike has gone digital. Spending on traditional media has dropped by 40 percent since 2009. However, the company’s total budget for marketing was a record US$2.4 billion last year. Where has that money gone? In a word, online.
Singapore Strides Ahead
In outmuscling Asian powerhouse Hong Kong in a recent competitiveness report published by the Economist Intelligence Unit (EIU), Singapore has come into its own. The city-state finished top in Asia and third in the world in the overall rankings, sponsored by Citibank. It was also joint top for physical capital and financial maturity. The European Development Bank has predicted that Singapore will attract more than US$12 billion in fixed asset investments in 2012. Meanwhile, the economy is expected to grow by up to 3 percent, following a 4.9-percent rise last year.
