全通翻譯/翻譯社

Six Surefire Tips for Improving Your Social Skills

In so many ways, social skills — or lack thereof — impact on our professional and private lives. The good news is that even if your social skills leave something to be desired, there are surefire ways to improve them and raise your EQ in the process.

Learn to Listen

Top Brands Say It and Show It

There's more to building a successful brand than just providing a desirable product. The most popular brands have always managed to combine catchy, memorable names with instantly recognizable logos.

Sports brands always come up with winning formulas and none more so than Nike, the world's leading sports apparel supplier. The company's punchy name was taken from the Greek goddess of victory. Amazingly, design student Carolyn Davidson was paid a paltry US$35 for creating the iconic swoosh symbol, though she was later compensated in stock options. Logo expert Andy Payne says: “It's one of the only logos without words accompanying it. Over time it has gained equity and confidence to set itself free from the word Nike, and that is a very brave step for a brand to take.”

資料來源：biz 互動英語電子報

Tips for Boosting Employees' Morale

A happy workforce is a productive one, but how can managers and bosses best promote employee contentment? Let's look at some tried and trusted approaches.

Celebrate Good Times

The Art of Negotiating

Whether it’s haggling over price or thrashing out the details of a contract, getting the best deal is no piece of cake. Here are some time-honored tactics to employ in negotiations:

Failing to Prepare Is Preparing to Fail

Marketing, the Wowprime Way

With 12 brands under its umbrella, including Wang Steak and Tasty, Wowprime is Taiwan’s biggest restaurant group. Where multi-brand owners have struggled in a tough economy, Wowprime has sustained growth. Apart from an abortive stab at the U.S. market, the company has seldom put a foot wrong. Indeed, so successful has its juggling act been that its marketing techniques have been documented in a book: “Wowprime — Success with Multiple Brands.” What are these secrets of Wowprime’s success?

Database Marketing 

Are You Drinking Water the Right Way?

Drinking water is good for your health, with the average human body needing 2000 ml of water a day. However, consuming too much water too quickly can dilute blood sodium to a dangerously low level, leading to electrolyte imbalance, commonly known as water intoxication. Monitor your intake with the following tips:

Moderately but Frequently