Just as music and lighting can influence what shoppers buy, toning down the tunes and dimming the lights in a fast food restaurant can help diners enjoy their meal more and eat less, according to a U.S. study.
根據美國研究,就像是音樂與燈光可以影響購物者買東西一樣,在速食餐廳調低音量並調暗燈光,有助用餐者更享受餐點,還會吃得比較少。
After transforming part of a fast food restaurant in Illinois with milder music and lighting, researchers found that customers ate 18 percent fewer calories than other people in the unmodified part of the restaurant.
