Wave after wave of cold weather hasn’t seemed to dampen the demand for ice cream. On the heels of high-profile promotions of soft serve ice cream at local convenience stores, well-known ice cream brands from Japan and South Korea will also enter the market.
FamilyMart, the first convenience store to enter the soft serve ice cream wars, introduced strawberry ice cream on Valentine's Day. It saw lines at many stores.
7-Eleven introduced soft serve ice cream last October, and now a premium Japanese brand has also joined the battle.
Shiroichi Spokeswoman
When deciding when to launch, we didn’t take into consideration whether it was winter or summer.
A cone at Shiroichi will cost NT$185, much more than the NT$30 charged at FamilyMart or NT$35 at 7-Eleven. This was the reaction of the general public to Shiroichi’s relatively high price:
“It’s a little expensive, but I will probably try it once.”
“I think it is a little more high-end and would like to give it a try.”
Not to be left out, a well-known South Korean ice cream maker will open in Taiwan in mid-March. At a price of NT$150 per cone, it too is targeting the high end of the market.
資料來源：
http://englishnews.ftv.com.tw/read.aspx?sno=4BEB4C393F8D04380D26C1715130D724
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