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Bogota-based startup Biko is out to make bicycling pay off for riders in traffic-choked cities around the world.

總部位於哥倫比亞首都波哥大的新創公司「Biko」,最近推出單車行動應用程式,獎勵穿梭世界各座城市擁擠車陣的單車族。

The creators of a mobile app that lets bicyclists track their routes and then rewards them with discounts or deals at local merchants, was at a Collision technology conference in Las Vegas on Wednesday seeking investors to help it spread beyond Colombia.

這款手機應用程式可讓單車族追蹤其路線,然後以當地商家給予消費折扣的方式加以獎勵。這套手機應用程式的開發者,週三在美國拉斯維加斯舉行的「碰撞」科技研討會上發表這款應用程式,希望吸引投資人挹注,使其拓展到哥倫比亞以外地區。

The app provides a social platform for riders to share information about their routes, such as areas monitored by police, safe spots to park bikes, potential hazards and streets to avoid.

這套行動應用程式提供一個社交平台,讓單車同好們分享路線資訊,例如哪裡有警察站崗、哪裡停車安全,以及哪裡可能有危險、哪條街道最好避開等。

Biko taps into smartphones’ GPS capabilities to track the routes taken by bicyclists, and then converts distances traveled into "biko" currency accepted by about 20 partners including Starbucks, Burger King and Taco Bell, according to co-founder Emilio Pombo.

Biko利用智慧型手機的衛星定位系統功能,追蹤騎乘者選擇的路線,接著將里程數轉換為「拜客幣」,讓單車族折抵消費。該公司共同創辦人龐波表示,目前已有星巴克、漢堡王、塔可鐘等約20家結盟夥伴接受拜客幣。

新聞辭典

build into:片語,使包括。例句:When drawing up a contract it is vital to build in safety measures.(草擬合約時,納入安全措施很重要。)

pay off:片語,有收穫。例句:All her hard work paid off in the end, and she finally passed the exam.(她的所有努力最後有了收穫,她終於通過考試。)

convert:動詞,改變,改信。例句:He converted to Catholicism when he got married.(他婚後改信天主教。)

全通翻譯引用 http://iservice.ltn.com.tw/Service/english/english.php?engno=890295&day=2015-06-18

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