1、親切自然：可以用We 就不要用You
每一封email往來，都是你和與收信人之間的交流。很多人以為寫商業e-mail就應該用「生意腔」，於是把本來有感情基礎的e-mail寫得官樣。
把每次e-mail往來當成是跟對方進行了一次交談，只不過交談的介面是e-mail。用我／我們做主詞，這樣才能讓email讀起來熱情、友善，像朋友交談那樣簡單自然，親切又人性化。
官樣e-mail：Your mail has been received.
親切e-mail：I have received your mail.
官樣e-mail：Your complaint is being looked into.
親切e-mail：We are looking into your complaint.
官樣e-mail：You will receive your computer by next week.
親切e-mail：We are happy to have your order. We shipped it by July 21.
2、一針見血：可以清楚 就不要模糊
寫email最忌諱文縐縐，要打電話給人就用call，要去拜訪人就說visit，不要刻意用自以為正式但其實意思模模糊糊的字。
模糊字：contact
清楚字：call／write／visit
模糊字：soon
清楚字：by March 15
3、言簡意賅：可以一個字就不要兩個字
大部份商業人士跟你一樣，每天都要閱讀大量e-mail。所以e-mail一定要寫得簡明扼要。與主題無關或者無助於e-mail目的之內容，請毫不留情的捨棄。
冗長句：The paper jam had the effect of a destructive force on the copy machine.
精簡句：The paper jam destroyed the copy machine.
冗長句：We have enclosed a brochure which shows further details of manufacture.
精簡句：The enclosed brochure shows further manufacture details.
4、語彙樸實：用對方看得懂的關鍵字
每個行業都有自己的行話，寫e-mail時要確定別人懂不懂你的行話，也儘量不用華麗詞藻。西方人習慣使用樸實的語言。
迂迴句：We look forward to a bright and glorious future of cooperation.
樸實句：We hope to have the opportunity to work with you in the future.
迂迴句：The choice of exogenous variables in relation to multi-collinearity is contingent upon the derivations of certain multiple correlation coefficients.
樸實句：Supply determines demand.
5、有技巧的表達：永遠讓人覺得you're helpful
同樣一件事說法不同，得到回應就不同，有技巧的說法讓人樂於為你效勞。
拙劣說法：Obviously, if you'd read your policy carefully, you'd be able to answer these questions yourself.
漂亮說法：I'm glad to clear up these questions for you.
拙劣說法：In order to complete the claim you made, simply...
漂亮說法：To complete your transaction,...
拙劣說法：We want to get our check.
漂亮說法：To keep your account in the preferred customer class, send our check for NT$200,000 today.
6、下一個專業的信件標題
許很多人沒有意識到，e-mail的標題是很重要的一部分，郵件給對方的第一印象就是透過標題來完成。如果標題沒有內容，看起來像群組垃圾郵件，命運就是直接進入垃圾桶。
不專業標題：How are you?
專業標題：Introduction: Our Product Offerings for Bright Ideas Imports
不專業標題：Can we work together?
專業標題：Proposal: Bright Ideas Imports—ABC‘s Partnership Opportunity
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