There was a time between the 1990s and mid-2000s when dressing head-to-toe in designer clothing emblazoned with logos was a sign of wealth and success. Now, people are using scalpels to slice logos off.
1990至2000年代中期，從頭到腳穿著帶有商標的設計師款服飾，是財富與成功的標誌。如今，人們卻用刀摘除商標。
Bloggers are posting tutorials on how to remove the thread stitched into shirts and hats without leaving an unsightly outline or picking off the logo on sunglasses without leaving behind a blurry mess.
部落客上傳教學資訊，教導如何移除衣服和帽子上的商標縫線，而不留下難看的痕跡，以及如何去除太陽眼鏡的商標，而不把它弄得髒兮兮。
In 2015, a report by Goldman Sachs revealed that millennials prefer clothing without logos.
高盛集團2015年的報告指出，千禧世代更喜歡沒有商標的衣服。
In response to the trend, fashion houses have toned down their logos. Abercrombie & Fitch have banned the "A&F" on sweatshirts and hoodies once ubiquitous in schools in the US.
時尚品牌為了回應這股趨勢，開始降低其商標的存在感。美國休閒服裝品牌Abercrombie & Fitch的商標「A&F」，一度在校園中隨處可見，但現在被禁止出現在運動衫或連帽衫上。
Max Ilich, a 47-year-old consultant from New Hampshire in the US, is among the fashion-conscious who are de-logoing their clothing. “Why would I do someone else’s advertising for free?” Mr. Ilich said.
美國新罕布夏州一名47歲顧問伊利奇，正是藉由「摘除商標」展現時尚品味的族群一員。他說：「為什麼我要免費幫其他人打廣告？」
《新聞辭典》
unsightly：形容詞，難看的；不美觀的。例句：The doodling on the wall is unsightly.（牆上的塗鴉很不雅觀。）
tone down：動詞片語，減輕；緩和。例句：You have to tone down your strong remarks in the article.（你必須把文章中強勢的意見寫得婉轉一點。）
ubiquitous：形容詞，普遍存在的。例句：Vending machines are ubiquitous in Japan.（販賣機在日本隨處可見。
全通翻譯引用自
http://iservice.ltn.com.tw/Service/english/english.php?engno=1103237&day=2017-05-18
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